Engagement with customers to transform them into long term or loyal customers is the name of the game today. With that in mind, it is safe to say that social media becomes one of the most influencing channels to take your customers through their buyer’s journey or at least begin there. Instagram is one of the leading social media platforms, with over 1 billion users, with most of these users being the youth.
As content creation and its marketing become the flag bearer of digital marketing, simply running an Instagram account for your brand without active efforts to grow does not cut. It is essential to create an online presence that generates a buzz for your brand and creates a positive ripple effect. Even though Instagram no longer displays the number of likes, getting likes on your posts is essential as it will increase your chances of being discovered via your hashtags. The question, though, is: “how?”
Two ways for increasing Instagram followers
There are different ways in which you can get more followers. The following are two ways to go about this: Organic and Inorganic
- Organic Growth of increasing followers and likes
Organic Growth of followers or likes refers to increasing your followers or likes through your efforts without any purchase. Organic Growth takes time to increase in the number of Instagram likes or followers, but the value-added with every single digit is incomparable.
To increase your instagram followers or likes organically, the brand must generate content that is appealing to the people or resonates with the masses and adds value to their lives. One will be required to, therefore, have a proper social media marketing strategy in place. Make sure the content is tailored to the desires and needs of your target audience.
- Inorganic Growth of increasing likes and followers
Inorganic Growth of followers refers to increasing your follower count or likes by buying them. This option seems very tempting as buying followers through a bot site is very convenient and easy. While your page will look attractive, there will be no true engagement or conversion simply because even though bots add to the number, they don’t create a conversation about the brand. Bots are confined to existing as numbers. This means that bots are almost the equivalent of a dead mass. However, we can’t ignore that bot followers can convert your Instagram page visitors into followers.
The best results can be received when both forms of Growth- organic and inorganic are blended into a perfect mixture. As much as the number of Instagram likes and followers, you have do not determine your worth or define a person, and it is evident that it is a key player in the growth of a brand. It is a catalyst in any buyer’s decision to make a purchase. It is the stimulus that changes the intention of a potential buyer into action. Therefore, you must make sure that this stimulus is presentable and very effective.
